Advertising the Opportunity

So you have come to the conclusion that setting up an online scheduling service on your website will help generate new business as well as make your current clients even happier. Whether you run a health or dental clinic, a sports facility, gym, or any number of other appointment-oriented businesses, online scheduling has proven to be a great way to meet customers’ needs. But how do you go about letting them know that this option is available?

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By Ed Yourdon of Flickr

The most important people you need to let know first are your repeat clients. Repeat clients are the lifeblood of any business, and you need to take care of them as best you can. Fortunately getting the word out to these important customers is fairly easy. When they come in for their next appointment or phone ahead to schedule, let them know about the new feature on your website. If you’re talking to them face to face, make sure that you give them a business card with your website on it. Tell them how easy and convenient it is to use this new service.

Letting new clients know about your online scheduling option is not that much harder. Odds are that you get new people in your doors either through marketing or through walk-ins. You’ll let walk-ins know about your service the same way as you do repeat customers – simply tell them.

For those customers you haven’t met yet, though, you’ll have to be a little more inventive. Add a line to your advertising that states that online scheduling is available for your business. A simple “online appointments now available” under your phone number in the Yellow Pages or other marketing mediums will work just fine.

Remember, in order for online scheduling to benefit your business, customers need to know about it!

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